Launch of GreenField 06
A Showcase Of Creativity And Community Entrepreneurship In Singapore
Get
inspired and unleash your creative potential from 25 to
One of
the key events under the month-long
Crea©tive 2006 - Reinvent Your Future showcase to celebrate and
promote Singapore’s creative industries, GreenField
is targeted
at students/youths, aspiring artists, creative professionals and even people who
are not yet in the creative industries.
It aims
to:
–
Offer an
insight to the Creative Industries by showcasing the success stories of
CCS-supported community-driven projects;
–
Provide
an exchange platform where the public can interact with like-minded
creatives, and in the process be inspired by those who have achieved their
goals;
–
Inspire
individuals to
unleash their creative potential, deploy their creative energy and become a part
of this fast growing cluster;
–
Enable
the public to discover how
Creative Community Singapore can help turn your ideas into
reality.
The
word “GreenField” signifies the untapped latent creative potential and new
opportunities in the creative industries.
The power to transform original
ideas into expressions that can affect the life and well-being of our fellow
citizens will become
a key competitive advantage in the
next phase of Singapore’s progress and development.
Many of the projects featured in
GreenField are collaborative efforts by the
people, public and private sectors which provide support to budding
entrepreneurs wishing to venture into the creative field. They are part of CCS’ on-going efforts to
help Singaporeans build a creative and connected community by providing
facilitation, co-branding, marketing and co-funding for creative projects. Since
its inauguration more than a year ago, the CCS has supported 36 projects of which 10 have been completed.
These 10 completed projects have seen participation from 26,000 people; and
resulted in the training of 3,600 people in various aspects of the creative
industries and the creation of close to 50 jobs.
Highlights
at GreenField 06
Over the
next three days, GreenField 06 will provide a visual feast of the creative
industries through an exciting line-up of project displays, workshops, live
performances, as well as open houses and networking platforms. Some of the
highlights are listed in the Annex.
Call for
Participation
With
over $4 million already committed to support 36 projects so far, CCS is calling
for submission of more creative ideas spanning across arts, culture, design and
media. Project proposals can be sent to www.creativecommunity.sg – “Submit
Proposal” by 31 December 2006.
To find
out more about what’s in store for
MINISTRY OF INFORMATION, COMMUNICATIONS AND THE ARTS
ANNEX A
ROJAK
ROJAK,
a brand encapsulating the talents and vision of Singapore creatives, will be
launched to the public at GreenField 06. ROJAK is the result of a year’s work
with 16 Singapore companies from the creative industries led by INC3, a
privately-owned incubator company nurturing creative talents and businesses in
the areas of arts, design and media. These 16 companies range from fashion, the
visual arts, retail, publishing, toy and furniture design to live media
entertainment. Heading these companies are long established individuals from
their respective creative fields such as fashion designer, Benny Ong, retailer,
Catherine Chong and toy designer, Yeow. Through a loose association with INC3,
these 16 companies produce creative work marketed under the ROJAK brand.
Age
Invader
Mixed
Reality Lab developed Age Invaders, a novel social physical game to allow the
elderly to play harmoniously together with children in physical space. They use
a fusion of technology and art to make a new form from the traditional arcade
game Space Invader. The game parameters are adjusted such that older players
have more time to react to slow rockets fired by young opponents; conversely
young players have to react much faster. Take part in the game at GreenField 06
and believe for yourself how physical ability across generation can be
balanced.
Beat-by-Beat
The
Musical Theatre Society’s faith in making the local musical scene more dynamic
and inspirational fertilised Beat-by-Beat, a programme developed to cultivate
made-in-Singapore musicals through its incubation workshops. Since its inception
in 2005, 17 new musicals range from 30 to 120 minutes have been developed and
staged. A variety of songs used for “Five Foot Broadway” – a compilation of five
Beat-by-Beat musicals – will be showcased at GreenField 06. Along with this
project, IM Innovations, a partner of the Beat-by-Beat programme, will also
demonstrate how to create digital effects for theatre performance using the
latest technology. If you have seen the musical “Women in White” by globally
renowned composer and producer Andrew Lloyd Webber, you will be amazed by the
sophisticated and captivating digital animation and visual effects on-stage.
Jumpstart
Incubation Project (JIP)
JIP is a
five-month mentorship programme that aims to improve the quality of the lives of
low-income women by helping them develop lifeskills and self-confidence through
the Creative Industries. More than 36 women participated in this programme, and
they will exhibit and sell their creations at a flat rate of S$10 at GreenField
06. Items vary from T-shirts, book covers, tote bags and even sculptures.
Proceeds from the sale will go directly to the project to further support and
sustain the women’s works.
MAAD
Sunday
Since 2
July 2006, the weekly MAAD Sunday at Red Dot Traffic has established a unique
marketplace for like-minded budding artists and designers to exchange ideas and
test their creations. “Expect the unexpected” when the carnival makes its
excursion at GreenField 06. Take home your own MAAD Sunday experience by
grabbing some of the 20 MAADsters’ highly original works! The MAADsters will
also be happy to share their trade tips and secrets, only at
GreenField.
Machinimasia
Machinima
is a new hybrid of art form as filmmakers take advantage of the increasingly
realistic graphics in modern video games. AKQA@ADK brought Machinima storm into
Singapore in hopes to stimulate youths’ creativity and expose them to the
Machinima’s potential. GreenField 06 will screen the winners of the “global
Oscars for Machinima” – The Mackies on 25 November 06 from 7pm to 9pm. Catch our
local talent the Electronic Music Lab (EML) when they dish out an electronic
music display of original scores in tune with their own machinima ‘MTV’ clips
onstage at GreenField 06 (26 November, 7pm to 7:30pm; 8pm to 8:30pm). Interested
to try out Machinima yourself? Start with the XBOX 360 Competition at the
Machinimasia Box. Fast players get to take home exciting prizes from the
sponsors.
Project
A.M.I.S.S
Aimed at
engaging budding local creative writers to produce “Made-In-Singapore” stories,
Visual Treatment Pte Ltd initiated this project to raise the quality of creative
content locally. “Turnaround in 180” workshop on 25 November 2006 from 3pm to
7pm will see beginner writers to develop original stories and storyboard them
within 180 minutes. A 50-page full colour publication called “Project A.M.I.S.S
Volume 1 – 2006” will be on sale at GreenField 06 which is a compilation of five
original Singapore stories developed under Project A.M.I.S.S workshops.
The
Joint BlueSky-GreenField Event – “Financing in the Creative
Industries”
Want to
know more about the investment opportunities available to creative enterprises?
Join the forum discussion on 27 November 2006 from 7pm to 10pm at The Chamber,
The Arts House at the Old Parliament. Colin Goh, General Manager, The Arts House
at the Old Parliament, Tan Kim Seng, Managing Director, 3V SourceOne Capita and
Lee Yeow Heng, Industrial Designer, Owner of Nik Tak Twist Pte Ltd will share
their experiences and knowledge on growing creative businesses through
financing. A S$20 admission includes a dinner at Restaurant 1827 and
opportunities to mingle with these industry experts and other like-minded
creative people.
___________________________________________________________________
Press
contact
Nicky
Wang
Senior
Account Executive
Batey
Consulting
Tel:
+65 6323 0355 Fax: +65 6323
0755
nicky.wang@bateyconsulting.com
About
Creative Community
Officially
launched by the Ministry of Information, Communications and the Arts on
About
Crea©tive 2006
Crea©tive
2006 – Reinvent Your Future is a month-long showcase to celebrate and promote
Bringing
to
For
more information, please visit www.mica.gov.sg/creative2006
APPENDIX
I
Project
Showcase
Rojak by INC3
Pte Ltd
Rojak is an
anchor event at
Partners
Age Invaders by Mixed Reality Lab
A new form of entertainment
combining art and technology that aims to promote social and physical
interaction between the young and the elderly.
Beat-by-Beat with 3D by IM Innovations
This inaugural project trains
students how to create and integrate 3D animation and digital effects in a
theatre setting to enhance stage productions and allow a new genre of creative
writings to be unleashed.
EpBus Mobile Youth by Heartware Network
First of its kind, open-top
double-decker bus equipped with the latest digital technology to teach youths
photography, printing techniques, new technologies, digital art and marketable
business skills.
Jumpstart Incubation
Project by
This project aims to improve the
quality of the lives of low-income women by teaching them new skills in craft
making, design, drama, story-telling, as well as simple business skills such as
finance and marketing, with the objective of setting up a co-op.
MAAD,
Market of Artists And Designers by Dryrun
MAAD
is the first market for original creative works in
Machinimasia by AKQA@ADK
Machinima refers to animated
movie-making, using 3D video game engines - leveraging on sophisticated game
engine tools for high quality CG video.
Moving Minds by Asian Film Archive
This project educates people on
Asian film heritage and develops their understanding and appreciation for the
language, art and industry of the film media. Participants learn to decode
moving images, to ask critical questions about its creation and their purpose.
Through actual cases and mentorship, they also get to initiate and drive film
related social projects to benefit the community.
Project AMISS by Visual Treatment
AMISS stands for “A Made in
Singapore Story”. This project aims to train the public in creating scripts
using storyboards instead of drafting full scripts.
RED ART Art Jam by Red Art Liveworks
This project provides people from
all walks of life an avenue to express themselves through art. Participants are
given an option of three different sizes of blank canvases on which to create
their masterpieces.
Visit the Creative Community